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frequency [And] questions.
Digital marketing is the process of using digital channels to promote or market products and services to potential customers.
The main objective of digital marketing is to reach out to potential customers through the use of digital channels.
- Search Engine Optimization ( SEO )
- Email Marketing.
- Pay-Per-Click ( PPC )
- Infographics & Ebooks.
- Video & Webinar Production.
Digital marketing offers many advantages over traditional advertising methods, such as print ads and direct mail, billboards, TV and radio. It allows brands to do more with their resources while empowering the customer to do business with that brand on their terms.
An advertising or marketing campaign is a set of coordinated, specific activities that are based on a common theme and are designed to promote a product, service or business through different advertising media.
Marketing Insider Group says social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.
A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.
Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on.