Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
How Social Media Marketing works?
Gathering relevant data to solve marketing problems in the digital age is a breeze as compared to traditional methods. Based on your business goals, you can prioritize these opportunities and develop a clear social media strategy.
- Market research
- Discovery
- Formulate a strategy
- Final review
Benefits of social media marketing
Social media allows you to transform your business into an active player in your market. The visual nature of social media platforms allows you to build your visual identity to a large audience and improve brand awareness. You can also generate leads and conversions directly on these platforms, through features such as Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles, and meeting scheduling features.
- Humanize your Business
- Drive Traffic
- Generate Leads and Conversions
- Increase Brand Awareness
- Build Relationships
